Creative Strategy
Own creative strategy across paid social and performance marketing channels, with a strong focus on Meta. Build and manage a repeatable creative testing framework across hooks, formats, scripts, offers, concepts, personas, and audience segments. Develop creative angles based on customer pain points, product benefits, trends, competitor research, customer reviews, and performance data. Think through the full customer journey, from problem-unaware audiences to highly aware, ready-to-buy customers. Own the pipeline of performance video assets, including UGC, creator-led ads, founder-led content, product demos, recipe content, narrative ads, comparison ads, and social-first concepts. Analyze creative performance to identify winning patterns, scalable concepts, and opportunities for improvement. Help improve ROAS, CAC, conversion rate, and revenue through stronger creative strategy and execution.
Creative Production & Execution
Manage the creative process from concept to brief, scripting, production, editing, feedback, and final delivery. Write compelling hooks, scripts, ad briefs, and creator directions that are clear, strategic, and performance-oriented. Direct creators, editors, freelancers, agencies, and internal team members to produce high-performing assets. Build systems for creative ideation, testing, asset organization, feedback, iteration, and reporting. Ensure creative is both on-brand and built to perform in paid social environments. Stay on top of social trends, competitor ads, creator formats, and emerging creative opportunities. Jump in wherever needed to keep creative moving, whether that means writing scripts, reviewing edits, sourcing creators, organizing assets, or helping bring concepts to life. Strong bonus: Ability to shoot and edit your own creator-style content.
Requirements
3+ years of experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency. Strong understanding of paid social creative, especially for Meta. Deep understanding of what makes video ads convert, including hooks, pacing, messaging, storytelling, offers, and visual structure. Experience building or contributing to a creative testing system that generates new concepts consistently. Strong analytical ability and comfort reviewing performance data to understand what is working, why it is working, and what to test next. Ability to deeply understand a product, customer persona, and the emotional and functional reasons people buy. Strong creative instincts, copywriting ability, and visual taste. Comfort developing new creative angles based on product benefits, customer pain points, cultural trends, competitor research, and performance insights. Highly self-motivated, resourceful, and able to take ownership without needing constant direction. Comfortable working on a small team where everyone is expected to be hands-on, proactive, and accountable. Strong collaborator who can work effectively with internal team members, creators, editors, freelancers, and agencies. Curious, adaptable, eager to learn, and comfortable moving fast in a startup environment.
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